Ethnography
SolutionSync’s modular structured methods and tools offer a strongly formalized model for companies to succesfully reveal unarticulated customer needs and desires, and creatively transform insights into practical, valuable solutions.
Each project is designed to meet the client’s needs and to fit the research objectives. For more information about deliverables please contact Peter Zahnd or call him at +41219812915 or skype: sol-sync
Understanding People, Cultures, Trends
Our social anthropologists employ all their senses to work for you by using shadowing, contextual inquiry, semi or unstructured interviewing, photography or video taping and direct participant observation with the purpose of understanding interaction, social aspects, trends, motivations, drivers and real product usages in the consumers’ environment.
Our Ethnographic Techniques:
Participant Observation and Contextual Interviewing:
Users of a product or service are visited and observed in the environment where they perform the tasks your product or service help solve.
Behavioral Mapping:
Photographing people within a space, such as a train station or airport, over two or three days.
Consumer Journey:
Keeping track of all the interactions a consumer has with a product, service or space.
Task Analysis:
Observing users as they perform their “tasks” in the current state. This may include any task from eating, drinking and shopping to taking a business trip or cleaning a car. It is about gaining insight into the conditions, variables and contexts behind a consumer need or behavior.
Dairy Studies:
Giving consumers a visual diary to record their thoughts, experiences and impressions in conjunction with a camera can elicit important information that might normally be overlooked in the presence of a researcher. This type of studies are helpful in gaining intimacy and probing matters of personal and emotional relevancy.
Extreme User Interviews:
Talking to people who really know - or know nothing - about a product or service, and evaluating their experience using it.
Storytelling:
Prompting people to tell personal stories about their consumer experiences.
Frequently asked questions about ethnography
Powerful tools to transform insights into practical solutions
