News
We always look for ethnography in the international media. This section provides you with media articles and case studies about ethnographic research results. If you are a member of the media and would like more information about SolutionSync, contact Peter Zahnd, Tel. +41796873837 or skype: sol-sync
SolutionSync integrates PICTIVE technique in its orchestrated ‘Connect2Grow’ workshop
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Mit Kulturforschern Asien erobern. Dieser Artikel dokumentiert drei Episoden aus dem asiatisch-pazifischen Raum, für die sich der amerikanische Chiphersteller Intel interessiert. Ethnologen helfen westlichen IT-Firmen den Zukunftsmarkt Asien zu verstehen. Die Forscher entdecken mitunter Erstaunliches. |
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The Ethnography of Marketing The Institute of Design under Patrick Whitney and Associate Professor Vijay Kumar have developed an ethnographic methodology designed specifically for business. |
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Das Fremde im Konsum Früher waren es exotische Stämme in fernen Ländern das Objekt der Studien von Anthropologen und Ethnologen. Im Zeitalter des Internets ist es das Fremde in den Märkten der eigenen Gesellschaft. |
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Anthropologists Go Native In The Corporate Village One of the fastest-growing disciplines in business goes by several names, but it’s all about observing customers (and potential customers) at work as a means of discovering unmet needs that your organization can fill. Mostly it’s called cultural or customer anthropology, the study of your customer’s people and behaviors in their natural habitat.
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The Tech Enabled Networked Home This case study explores the “Home of the Future” from the ethnographic perspective. It conceptualizes the home as a constellation of physical, technical, social and cultural spaces and asks the question of how new information technologies fit into the household.
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Beyond the Focus Group. Focus groups take consumers out of their natural habitat. If companies understand a group’s social context, they can better understand and even predict their needs and attitudes towards products of the future, claims Jennifer McFarland.[Get the full story ¦ The Consumer Anthropologist].. |
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. Tech’s Future. With affluent markets maturing, tech’s next 1 billion customers will be Chinese, Indian, Brazilian, Thai. There’s no easy formula to reach them. To target innovations that will resonate in these markets, companies are conducting in-depth studies of people’s needs. Ethnographers are traveling in those markets to find out how to redesign existing products or come up with new ones that fit different cultures or demographic groups. |
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