S o l u t i o n S y n c

Question:

When is the best time to conduct an Ethnographic Study?

Answer:

Using ethnography at the beginning of the development of a new product, service or process is key because it helps discover consumers or customers’ unspoken and unmet needs. It’s those findings that can inspire a hit product or service. One danger of waiting too long to bring in social scientists is that you might end up with “feature creep,” simply adding unncessary bells and whistles.