In 2008 US$ 1.38 bn is expected to be spend on ads on social networks. Here are 10 tips and pitfalls:
- Although the online population explosion continues, Datamonitor predicts social net expansion will peak worldwide in 2009 and plateau in 2012.
- Mobile and niche social networks will take off.
- Real-time keeps getting realer.
- A profile backlash makes things simpler.
- Voice and video will keep people connected.
- Branded social networks will be integrated, not tacked on.
- Yahoo will use social networking to take down Google.
- Virtual communities will remain problematic for advertisers.
- What old media does well – create content – may finally give them an edge in new media.
- Users will make the Web their social network.
Link:
OMMA: 10 Things You Need to Know About Social Networking by Liz Tascio
Posted by solutionsync.com 
