SolutionSync was established to help businesses
Revealing Undiscovered Opportunities
and creating more valuable products and services by addressing cultural and social aspects captured through ethnography.
Successful products and services are those that play to people’s cultural practices and support experiences they want to have. We tap into people’s broader cultural patterns and help organizations understand the bigger picture in which their products and services exist and when and why people are using (or not using) them.
Our aim is to make sense what people are really doing, not what they say they’re doing, discover their unmet needs and reveal their readiness to accept, process and respond to brand messaging.
We use the latest techniques in participant observation, digital photo and video ethnography to capture and analyse customer behavior in a natural context.
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